Do conversation automation actions run before the Conversation AI replies?

Yes. Automation actions are evaluated first for incoming WhatsApp messages (before other Conversation AI steps such as automated replies). Each action describes when it should run in plain language, and ChitChase uses OpenAI structured output so your team configures behavior—not brittle keyword lists.

Can an action block automated replies?

Yes. Each action can optionally block Conversation AI automated replies for that inbound message when it fires—for example after a clear “not interested” signal—while still performing the action you chose (such as pausing automation or applying a label).

What kinds of actions are supported?

You can pause Conversation AI automation for the conversation, attach or remove labels, pin or unpin the conversation for all team members, mark a conversation completed, or reopen it. Actions are configured per WhatsApp phone number and use the same brand-safe light UI patterns as the rest of ChitChase.

WhatsApp automation

Conversation automation before AI replies

Give every WhatsApp line clear “when this happens, do that” rules—pin high-value leads, tag stages, pause the Conversation AI when someone opts out, or close the loop when a deal is done. Actions are evaluated before Conversation AI replies so your team defines control first.

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How it works

Configure actions per phone number — Choose what should happen (for example attach a label, pause automation, or mark the chat complete) and describe when in everyday language.
ChitChase evaluates the “when” with AI — You pick the OpenAI model used for matching; structured output keeps results consistent.
Actions run before Conversation AI — So your guardrails and CRM-style updates apply first. Optionally block the automated AI reply when an action fires.

What you can automate

Pause Conversation AI — Stop automated AI messages for that conversation when the situation calls for a human handoff.
Labels — Attach or remove conversation labels your business already uses for reporting and routing.
Pin or unpin — Surface important threads at the top of the inbox for everyone on the team when your rules match.
Complete or reopen — Close out resolved chats or bring one back to active when the customer re-engages.

Conversation automation is designed to complement the Conversation AI. You can edit actions from the phone number’s automation page and see them alongside your Conversation AI playbook so teams know what runs first.

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How it works

What you can automate

Works with Conversation AI

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